Monday, July 30, 2012

Secret Menu...!?

Once in a while, I'll take a fun ingredient to work at Elixir and opt to make a secret menu. Often checking in on Foursquare, Twitter, and Facebook. With the small note of a secret menu for the day.

I usually get a few people come in asking for it, albeit friends. But the feedback is great. My point about this concept is, you can develop a different more adventurous customer base from it. It can also lead to some feedback on prospective menu items. Furthermore, it makes a guest feel like they are special, or trendsetters if you will.

Cocktail of the Week #15

On August 8th, I will be a participating mixologist in Taste of the Nation, a huge charity fundraiser for the No Kid Hungry Campaign. Well after a few weeks of deliberation, we were all assigned a base spirit to work with;of which I received Bulleit Rye. I was pretty excited, in fact, I keep a bottle in my bar at home. Oh, And we keep a bottle at work too...Cake. Well the catch is we have exactly 1 week to come up with an original recipe, tweak it to perfection using a limited amount of secondary spirits and fresh seasonal ingredients and calculate the beverage in order to serve 400+ guests a 1.5 oz. serving.

Easier said than done when you're indecisive like me. Like a kid at a candy store with too many options and favourites. After careful deliberation, and the idea I wanted to go a somewhat masculine direction with my cocktail. I developed "Lost in the Woods". But to keep you in suspense, I will be adding the recipe at the beginning of next week.

***update***

Here's the Recipe

Lost in the Woods
1 1/2 oz. Bulleit Rye
1/2 oz. cold infused rosemary syrup
1/2 oz. lemon juice
1/2 oz. Cynar
2 dashes Fee Bros. Black Walnut Bitters
fresh sage leaf garnish

Build in shaker glass, shake and strain into coupette. Garnish with disciplined sage leaf for aromatics and texture.